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Work Alchemy

Once the client was ready to launch her new project, consulting services for those (like me) who left the corporate world to create our own businesses, it was a perfect fit. The design, together with the client’s copy, create a look that is both personal and high energy. Similar to other business website models, the objectives were 1) engage your audience immediately, 2) provide a prominent email optin, and 3) use both of these tools to build a client base. The client requested a much more exuberant palette than is my norm, so I chose the complementary colors green and orange, guided by her logo. (I wanted to add purple, but Ursula put the kibosh on that.)